Back in the 1950's and 60's automakers took their cars to the track with the mantra of "Win on Sunday, sell on Monday." Today, car companies continue to make marketing connections between racing and their production cars, but given the differences in technology and viewership, does it even matter?
During the Super Bowl, Nissan aired an ad that hit both racing fans and car enthusiasts right in the feels. In a brilliant move, the brand revealed both its radical Nissan GT-R LM Nismo race-car and the brand new 2016 Maxima. The message was clear, "If you are a dad and a wannabe race-car driver, you need a Maxima."