I spend a lot of time on manufacturer websites configuring various cars and trucks. Sometimes I even get paid to visit these sites in order to help a client figure out what model, trim, and options would be best. Most automaker websites are good, some are just okay, but no website is more infuriating than Volkswagen's.
VW launched a new website a few months ago that was modeled after "popular dating sites." They did this in order to boost sales. I've got news for you, VW, the website wasn't the problem. In fact the old site was quite good. The configurator was easy to navigate, the pictures were large and well detailed, and the current special offers were not a maze of clicks away.