Whenever I see one of these Dodge commercials I want to go to my local dealer, lay my money down on a Hemi V8, and burn rubber all the way home. Whoever makes these ads knows how to appeal to the tire-smoking, music-blasting, 19 year-old in all of us.
While I have an appreciation for autos from all parts of the world, I definitely have a preference for European hardware. Which is why I really got a kick out of this newest ad for the Charger. Why does it mention the Passat? I can't imagine anyone really cross-shopping the two vehicles. However, both are mid-to-large size sedans and can be had very well equipped for about $35,000.
Dodge takes a great jab at VW as the implied message here is, "Those stuffy Germans would never put a 470hp V8 into a Passat." The Passat is fine car, but it is a "sensible" choice for comfort and hypermiling. There is nothing sensible about 470 horsepower, and a 707 horsepower family sedan is downright madness.