If there is one automaker that has a keen understanding of supply and demand it is Ferrari. They are only making 499 copies of the La Ferrari hypercar, and buyers are willing to pay up to $1.68 million, on top of the $2 million price tag for the car.
The La Ferrari is commanding a premium that is almost twice the asking price, According to a report by Carscoops,. Clearly the marque knows it has an advantage over its rivals, especially since the McLaren P1 is only getting $300k over sticker. The Porsche 918 Spyder is getting a paltry $200k above MSRP:
"It's a buying frenzy out there at the moment for Ferraris and nothing demonstrates that like the million-pound premiums we're seeing for the LaFerrari," said Peter Brook, Oracle Finance managing director. He added that prices for the LaFerrari's predecessor, the Enzo, have doubled in recent years, but the premium buyers are willing to pay for the new Ferrari hypercar is shocking.
Let's have those numbers sink in for a second. A La Ferrari buyer is willing to put out 1.68 million dollars (that is, approximately 70 Miatas or V6 Mustangs) not for the car itself, but just for a the opportunity to spend an additional $2 million on the La Ferrari. Now the $3.68 million question is, will the collectible value of the La Ferrari make that extra cost worth it? My guess is for the 1% that has the means to do so, it doesn't matter.
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